Ayufresh ("we," "our," "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website www.ayufresh.in or purchase our products.
1. Information We Collect
a) Personal Information (provided by you):
- Full name
- Email address
- Phone number
- Shipping and billing address
- Payment information (processed securely through Razorpay — we do not store card details)
b) Automatically Collected Information:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the Website
- Referring website URL
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information collected for the following purposes:
- To process and fulfill your orders
- To send order confirmations, shipping updates, and delivery notifications
- To communicate with you regarding customer support queries
- To improve our Website, products, and services
- To send promotional offers and updates (only with your consent)
- To comply with legal obligations
- To detect and prevent fraud
3. Payment Security
All payments on our Website are processed through Razorpay, a PCI-DSS compliant payment gateway. We do not store your credit card, debit card, or bank account details on our servers. All payment data is encrypted and handled directly by Razorpay.
4. Cookies
Our Website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use cookies to remember your preferences, understand how you interact with our Website, and improve our services. You may disable cookies through your browser settings, but this may limit certain Website functionality.
5. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Shipping Partners: To deliver your orders (name, address, phone number).
- Payment Gateway (Razorpay): To process your payments securely.
- Legal Authorities: If required by law, court order, or government regulation.
- Service Providers: Third-party tools for analytics, email communication, or Website maintenance — bound by confidentiality agreements.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order-related data is retained for a minimum of 8 years as per Indian tax and accounting regulations.
7. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal obligations)
- Opt out of promotional communications at any time
- Withdraw consent for data processing
To exercise any of these rights, please contact us at ayufresh6@gmail.com.
8. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party site you visit.
9. Children's Privacy
Our Website and products are not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that a child has provided us with personal data, we will take steps to delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
